Products layout studio Higround and streetwear label PRIX Workshop have joined forces to generate a nostalgic translucent mechanical keyboard spending homage to childhood-most loved clear Playstation and Xbox consoles.
Hunting to produce a broader established of offerings that are style-ahead and expressive for a culturally assorted audience, Higround was started by Rustin Sotoodeh and Kha Lu in 2020 to provide higher-excellent modifiable keyboards and other laptop peripherals for avid gamers. Right after partnering with models exterior of the gaming market this sort of as Beats by Dre, StockX and Attack on Titan, the brand name now performs with PRIX to kind a natural bridge among trend and gaming.
“This is the perfect time to clearly show our dimensionality, as a solution design and style studio outside of graphics,” Higround co-founder Rustin Sotoodeh suggests of the release.
Below the slogan “Engineered and Tested,” PRIX Workshop founder Esther Ng attracts inspiration from her time and encounter at YEEZY, alongside with her private pursuits including retro movie online games, basic JDM athletics autos, and anime. As an avid gamer, Ng has knowledgeable challenges initial-hand related to limits in the gaming business centered on her interests and gender. By this collaboration, she hopes that everyone will sense welcomed and comfy in the house with the applications to match.
“I’ve constantly been intrigued by computer hardware and the interconnectedness of it all, for as long as I have been setting up PCs I’ve questioned what it’d be like to see all the things doing work in its raw elegance although also staying secured and as practical as possible — I thought it was a shame that most providers conceal these factors to obtain mass-market attraction. Higround has specified me the possibility to share that considered with everyone with this new keyboard,” Ng claimed of the collaboration.
The Higround x PRIX Workshop keyboard will be readily available at the Higround web-site on June 24 at 12 p.m. PT (3 p.m. ET).
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