Video content is one the most powerful tools that a company can use in the digital age to spread its message, engage audiences and achieve results. Not all videos are created for the same purposes. Corporate Videos and Commercials are the two most common video types used in business. Understanding the differences can help you select the best approach to achieve your goals.
What Is a Corporate Video
Corporate videos are used as an internal or exterior communication tool to communicate a company’s values, mission, services or culture. These videos tend to be more informative and designed to address specific audiences, such as employees or stakeholders. They may also target investors, potential clients, or investors.
Corporate videos can be of two types:
- Overviews of companies
- Videos for training and onboarding
- Communication within the company
- Product demonstrations
- Recruitment Videos
- Testimonials & Case Studies
Corporate videos can be longer than commercials. They range from 2-10 minutes, depending on how complex the topic is. These videos are usually posted on the company website, shown during presentations or sent through internal channels.
What Is a Commercial
A commercial is a high-impact, short video created for marketing and advertising purposes. The objective is to get the viewer’s attention, promote a service or product, and encourage them to act immediately, such as by making a purchase.
The average commercial is between 15 and 60 seconds in length. They are distributed via social media, TV, YouTube ads or other online advertising networks. These commercials are emotionally charged, visually appealing, and well-crafted to make a lasting impact on viewers.
The Differences in a Glimpse
| Aspect | Corporate Video | Commercial |
|---|---|---|
| Purpose | Build trust by educating and informing | Drive action, promote, and advertise |
| Audience | Investors, internal teams and clients | Public and potential customers |
| Length | Two to ten minutes or more | 15-60 Seconds |
| Tone | Professional, detailed | Energetic, persuasive |
| Distribution | Meetings, website, internal channels | TV, social media, digital ads |
Which HTML0 is right for your business?
Your objective will determine the best choice.
- A corporate video is the best choice if you want to increase credibility, train your staff, explain complex products, or improve internal communication. Corporate videos are a great way to build long-term relationships with your customers and showcase the values of your brand.
- A commercial is the best choice if your goal is to increase visibility, generate interest quickly, gain new customers, launch new products, or attract new clients. Commercials are ideal for campaigns that need to reach a large audience and produce immediate results.
Sometimes, combining both strategies is the best option. A business might use a short ad to grab attention, and then direct viewers interested in the company to a longer video.
Corporate videos and commercials both serve important purposes for growing your business, but their uses are different. Understanding their strengths, as well as your business goals will help you choose the best type of video to engage your audience, build brand recognition, and measure success.
This post was written by a professional at Mount Up Media. Mount Up Media, founded in 2018, is a video production company near you specializing in high-impact photography near you and business videography Tampa FL. With a passion for visual storytelling, their expert team transforms moments into compelling narratives—whether for corporate events, personal milestones, or immersive commercial campaigns. Through a creative blend of artistry and technical precision, Mount Up Media crafts stunning visuals that captivate audiences and leave a lasting impression. Their commitment to excellence ensures every project delivers an authentic and memorable story that resonates long after the final frame.
